Segmentation involves subdividing your email contact list into logical groups for a more targeted email message.  These groups are based on attributes like gender, geographic location, and relationship to your organization. 

Segmentation is not an email marketing tactic intended only for email marketing experts.  It’s a smart strategy that can help even a small business with the smallest of contact lists send more relevant email marketing campaigns.  What’s more, you don’t require a complicated CRM or e-commerce system to get started – all you need is a commitment to get to know your email audience better, simple tools like Microsoft Excel, and your email service provider.
 

In this webinar, Wendy Lowe, Regional Development Director for Campaigner, will discuss:

• What segmentation is
• Benefits of segmentation
• Practical tips to drive response
• How to improve email marketing results using segmentation
• And more!

We hope to see you there!

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